Sat, 15 September 2007
The Beams are the First Family of Bourbon, and the torch has officially been passed at Jim Beam. Each bottle has pictures of the six generations of Beam family members who have led the distillery. This week, a new label was unveiled with the latest patriarch of the Beams, Fred Noe...who joins his late father, Booker Noe, and the rest of the family. We'll hear from Fred and more as Kentucky celebrates Bourbon Festival week in Bardstown.